Poly cost is only relevant to SOL if their poly is more expensive than one you can buy. Another word if I produce poly at $10 per kg, but I sell at $25, is really irrelevant to SOL if they can do it at $20. They are saving money. They are only in trouble if I sell it below SOL’s production costs.
I truly believe in the phenomenon of control of pricing through cost reduction. The big operators have relationships with big manufacturers. Every time the gauge shows increase of the demand they will increase supply to prevent price from increasing further, and not allowing dormant capacity to comeback thus sacking the volume. Same goes for the manufacturers, I do not see why would they want huge ASP increase, they want to be profitable, but they do not want the competition. Selling low makes sense, and this is why I see $0.75 to be a top price for Chinese modules this year and less in 2014.
GTAT is an equipment manufacturer; they want more clients not less. If they have anything worth it, it will be bought by the guys who are having a hand on the production pulse. SOL will be the buyer; now having a plant they cannot stop improving. However gapping poly is not something I can see, and do not see benefit for SOL from it.